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Skelees Clothing Brand

Art Direction | Design | Marketing 

Brand message: "Quality apparel & original designs made for humans with strong bones."

Project Breakdown:

In 2020 Dayna started a clothing company based on the concept from her senior year college assignment; "30 Day Project". The Assignment was asked to create a piece of art every day for "30 Days" based on a theme you would Art Direct. She chose skeletons and shoes. This idea was then developed into Skelees clothing brand. 

"I turned the project into a clothing company as a passion project that I still like to design and art direct for today".

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