Dayna Petry
"I love problem solving and breaking down how my concepts can be made. I'll never stop learning and creating because it fulfills me."
Currently, Dayna is working for a private label called ASIS Fashion sold on Zulily. Zulily is a billion-dollar e-commerce brand that was established in 2009. Asis Fashion consists of 7 apparel lines Dayna works on 3 of them; ideating/creating storyboards and illustrations for her collections, trend forecasting, creating seasonal decks for the brand direction, and designing. In addition she aids with marketing and web.
In her free time in 2020, she started her own clothing brand called "Skelees" a fun graphic apparel company that she still designs for today by "clicking here" you can view her passion project.
With roots in sales and leadership that evolved into her love for art and design. Dayna started working when she was 16 at Vans Skate Shop in Newport Beach, CA, and quickly learned to appreciate apparel, art, and surf/skate culture. She is ambitious, a team player, and passionate about illustrating, designing, and with collectively 7 years of creative industry experience a seasoned creative problem solver with some avant-garde, and successful strategies in her work. She blends the logistics of the sales world and the originality from her artwork to make calculated strides that have made her successful throughout her career. Some of her specialities along with illustration and design is systematic process building. She believes a structured process can be subjective, but necessary to achieve any goals set.
In her early career working several jobs throughout college - mostly being a sales manager in apparel - before she moved to art and design roles. Dayna started to become more interested in the print on the garment and the pattern form it was made than trying to sell it.
This evolved into her studying art. She graduated with 2 degrees; BFA in Illustration and a BFA in Graphic Design, and then furthered her education by studying Fashion Design. Dayna has always been comfortable with time management and juggling larger workloads, so throughout her academic career she was simultaneously starting her professional career as a Graphic Designer. 2 years after graduating and 7 years working in the field of Graphic Design, Dayna was always more interested in her apparel roots.
"I live in beautiful Southern California, and I'm grateful for it! If you live here you know, you have to have hustle and earn it. I think it's kind of funny I am more interested in surfing current fashion trends, then the waves at the beach. Although I do love the beach".
Other then her current knowledge in apparel and fashion Dayna's previous experience covers everything from graphic marketing (digital & print), packaging, production art and photography. Anyone who has worked with Dayna has credited her with being adaptable, open minded, creative, resourceful, curious, self-sufficient, collaborative, and always eager to learn.
A little bit more about dayna...
Below are some of the brands Dayna has worked with on various projects:
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